Brands may consider using Shopify for their online operations. It’s important to note that brands can’t do many things with Shopify. A key Shopify problem for a brand is that the brand has to have separate “stores” for retail and wholesale customers. The reason is that Shopify doesn’t know what to charge the customer because it doesn’t know if it’s a general public shopper (that pays retail) or a retailer (that pays the wholesale price). &...
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How to switch your account to visitor mode to hide admin features and wholesale prices.
September 7, 2023
Your Shop Local Store has a new feature: We've made it easier to switch your page view to Visitor Mode. The new purple bar at the bottom of the page allows you to toggle between Office Mode and Visitor Mode.
Office Mode is designed for administering your account. You can perform functions unique to owning your account, such as adding, editing, and deleting content.
Visitor Mode shows your account as a visitor (customer) may see it. Turning on Visitor Mode hides admin features and...
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How to view key wholesale information for your brands to save time and avoid errors when processing orders.
January 4, 2023
Your Bridge has a new feature: We've made it easier to access wholesale information for the products on your Bridge Store. Viewing an order's Details page displays wholesale information for products purchased by your customers.
Previously, when your store viewed a retail order's Details page the information displayed was limited to just details about the product’s brand.
With this update, the Order Details page includes:
Relying on file-sharing services like Dropbox to sell products often costs stores an extra $750 per brand and hurts sales
I work with 900 retailers who tell me they are drowning in a sea of Dropbox folders containing Excel files and product images. What can we do about this? First, let’s review what’s happening: When a brand wants to share products with a store, it emails the store a link from Dropbox or a similar file-sharing service. A store may receive five to ten Dropbox links...
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During this holiday season, does one want to tell their family and friends that they sell knock offs--or that they help Main Street? I'd vote for the latter. Yet, a new service is trying to sell knock offs and eat in to retailers' lunches.
For the last few years, retailers have been having a hard time of it: they are increasingly circumvented by the brands. With the advent of the e-commerce websites and social media, brands are pitching their wares directly to consumers and ...
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We have made it easier to place wholesale orders. A retailer can now start the process on their e-receipt page.
In the example shown, Babcock Gifts, a retailer in Memphis, Tennessee, is viewing an order for Costa Nova product. Next to the product that was sold, Babcock Gifts is shown a link "Place Wholesale Order." When it clicks this, it is taken to the brand's website and to the specific product. Our software automatically logs the retailer in. The retailer...
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Curious why you don’t sell more online? Answer: selling online is brutally competitive. Just ask Brandless, a company with more than $100m in funding that just closed and laid off all 70 employees. Selling online often produces the opposite of what you’d expect: thin margins.
One bright spot in e-commerce: gift registries. Gift registry orders have higher margins, lower customer acquisition costs, and a built-in promoter for your site: the bride. Don’t think this...
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May 7, 2019
May 7, 2019
Everyone keeps asking us if our Birthday Celebration Sale this week includes our overstock sale room upstairs.
YES! We'll take an additional 25% OFF whatever sale price has already been marked. Come and get it!
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February 28, 2019
February 28, 2019
Absolutely beautiful diamond & sapphire ring in vintage setting needs a home. Full price: $2,097 Sale price: $1,050 Friday & Saturday only! Drop by and try it on!
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February 21, 2019
February 21, 2019
SATURDAY ONE DAY ONLY SALE *Gorgeous pear shaped diamond wedding rings totaling just under one carat set in14K white gold* Regular price $2,999 Sale price $1,198
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Friday, Nov. 23, 2018
Friday, Nov. 23, 2018
Black Friday and Saturday Specials at Jimmy Smith Jewelers Huge Retirement Sale!!! Choose your item or items, reach into Santa's bag and pull a box. Each box will have an additional discount of 10 to 30% off the low sale prices. Good on everything except loose diamonds, diamond stud earrings, and jewelry already marked at 70% or more off. However, we will take an additional 10% off those items!!! Some other exclusions may apply. OPEN 10 AM BLACK FRIDAY!!!
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August 4, 2018
August 4, 2018
You ask, we deliver! Provence pottery at sidewalk sale prices. First come, first serve. Exceptional pieces.
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March 21, 2018
March 21, 2018
Wish to share the Week of Waterford sale with your brides? Bridge is helping you.
Bridge is emailing your brides an email that looks like the one attached. Your brides will learn about the sale and can shop online. Waterford is lowering the price for your customers as well as you (the retailer).
Please note: If you wish to not participate in this email campaign, you'll want to update your settings so that you designate that you don't want to show sale prices for Waterford.
Today, a retailer in Tennessee called me with an issue. The person at the store was trying to add a Vera Wang pattern to the website. The employee couldn't find the items on Bridge. At first, we thought this may be an oversight on Bridge's part. But then we were told by the sales rep: the pattern had been discontinued. I was happy to hear this: Bridge helped the retailer put the brakes on adding a discontinued item. That is a success. Without Bridge, the employee would've proceeded to add ...
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July 4, 2016
July 4, 2016
Happy Independence Day to independent stores. :) Today's Times shares how a recent Amazon change may help indy stores against its tyranny.
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February 5, 2016
February 5, 2016
All Bulova Accu-Swiss watches have been listed with an additional 30% off sale price.
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October 15, 2014
October 15, 2014
See the great new sale prices on the Accutron Swiss watches. 5 year warranty! Save 50% or more on the exceptional timepieces
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